Fundamental of Social Media

The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it's the only social media training you'll ever need. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. Over the next few steps, we will equip you with a broad understanding of Social Media. What you should expect; - Explain what social media is - Describe how it can be used to build a brand - Explain what target groups are - Identify different social media platforms - Explain how to develop engaging social media messaging - Identify Social Media Management tools - Explain what a social media algorithm is - Understand top tips for using some popular social media channels - Understand why social media performance measurement is important - Understand a typical day in the life of a Social Media Manager You will get a Certificate of Completion after you finish this course.